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Kraft Dinner gets a familiar, shorter name | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Meagan Kashty | July 30, 2015

Kraft Canada said Thursday that its iconic Kraft Dinner is being rebranded to simply “KD.”

Some might call it a big step for the pantry staple. But if you ask Kristen Eyre, brand director of KD for Kraft Canada in Toronto, the company is simply catching up with what people have called the product for years.

http://www.canadiangrocer.com/top-stories/kraft-dinner-gets-a-familiar-shorter-name-56277
 

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